![Burberry enters into cooperation with Chinese reality show to reach younger demographic and boost struggling revenue, signaling new trend - Global Times Burberry enters into cooperation with Chinese reality show to reach younger demographic and boost struggling revenue, signaling new trend - Global Times](https://www.globaltimes.cn/Portals/0/attachment/2020/2020-05-31/12d8d810-9635-461c-9ebb-bb30824b5089.jpeg)
Burberry enters into cooperation with Chinese reality show to reach younger demographic and boost struggling revenue, signaling new trend - Global Times
![Burberry and Tencent join hands to open first 'social retail store' in Shenzhen, Style News & Top Stories - The Straits Times Burberry and Tencent join hands to open first 'social retail store' in Shenzhen, Style News & Top Stories - The Straits Times](https://static.straitstimes.com.sg/s3fs-public/articles/2020/08/13/yq-c3-13082020.jpg)
Burberry and Tencent join hands to open first 'social retail store' in Shenzhen, Style News & Top Stories - The Straits Times
![April 9, 2019 - Hong Kong, China - Burberry store seen in Tsim Sha Tsui Hong Kong. (Credit Image: © Daniel Fung/SOPA Images via ZUMA Wire Stock Photo - Alamy April 9, 2019 - Hong Kong, China - Burberry store seen in Tsim Sha Tsui Hong Kong. (Credit Image: © Daniel Fung/SOPA Images via ZUMA Wire Stock Photo - Alamy](https://c8.alamy.com/comp/T4RE9R/april-9-2019-hong-kong-china-burberry-store-seen-in-tsim-sha-tsui-hong-kong-credit-image-daniel-fungsopa-images-via-zuma-wire-T4RE9R.jpg)
April 9, 2019 - Hong Kong, China - Burberry store seen in Tsim Sha Tsui Hong Kong. (Credit Image: © Daniel Fung/SOPA Images via ZUMA Wire Stock Photo - Alamy
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
![Burberry debuts luxury's first social retail store in Shenzhen, China, powered by Tencent technology Burberry debuts luxury's first social retail store in Shenzhen, China, powered by Tencent technology](https://www.newclothmarketonline.com/wp-content/uploads/2020/08/2020-08-01_084519.jpg)